— Practice

What the studio
does, exactly.

A small set of services, executed end-to-end by the same hands. We take on a handful of engagements at a time so each one gets the attention it deserves.

  • / 01

    Mobile development

    Native and cross-platform applications — from architecture and prototype through release engineering and Play Store publishing.

    Deliverables

    • ·Architecture & spec
    • ·Native modules
    • ·Offline-first patterns
    • ·Push & background work
    • ·Store listing & rollout
  • / 02

    Web applications

    Full-stack web product engineering using modern tools. Fast by default, accessible by design, prerendered when sensible.

    Deliverables

    • ·Next.js engineering
    • ·Static & edge rendering
    • ·Progressive enhancement
    • ·Search & SEO
    • ·Performance budgets
  • / 03

    Product design

    Brand, type, and interaction design with a single voice across the surface — never decoration, always intent.

    Deliverables

    • ·Visual identity
    • ·Design system
    • ·Interaction design
    • ·Motion direction
    • ·Hand-off to engineering
  • / 04

    Backend & data

    APIs, services, and data pipelines that quietly keep the surface light. Boring infrastructure is a feature.

    Deliverables

    • ·REST & GraphQL APIs
    • ·Schema & migrations
    • ·Auth & authorization
    • ·Cloud deployment
    • ·Observability
  • / 05

    Telemetry & analytics

    Honest measurement and lightweight A/B infrastructure to learn from your earliest users without inheriting a tracking-script empire.

    Deliverables

    • ·Event modeling
    • ·Funnel analysis
    • ·Crash reporting
    • ·Performance monitoring
    • ·Lightweight A/B
  • / 06

    Launch & growth

    Store listings, rollout cadence, and iteration loops. We help products land in front of the people they were made for.

    Deliverables

    • ·ASO & metadata
    • ·Press kit
    • ·Soft / hard launch
    • ·Feedback intake
    • ·Iteration cycles

— 004.1 / Process

How we move together.

i

Discovery

Audience, constraints, and the smallest version of the product worth shipping. Output: a written brief.

ii

Design

Wireframes, prototypes, system. Output: a working visual language and a clickable spine.

iii

Build

Tight engineering loops, demo every Friday. Output: a release candidate and the means to maintain it.

iv

Land

Soft-launch, feedback, polish, then publish. Output: a product in front of users and a roadmap to v1.1.

Start a project

— 099 / Open for work

Have a project?
Let's talk.

A short note works. Tell us about the product, the audience, and where you are today — we reply within two working days.

Start a conversationcontact@herdoydev.com