TechCorp SaaS Platform Redesign
Transforming an outdated enterprise platform into a modern, high-performance application
Project Overview
TechCorp is a leading provider of enterprise HR software serving Fortune 500 companies. Their platform had become outdated over 8 years of incremental updates, resulting in poor user adoption and increasing churn rates.
We partnered with TechCorp to completely reimagine their platform's user experience while modernizing the technical infrastructure to support future growth.
Client
TechCorp
Industry
Enterprise HR Software
Project Duration
6 Months
Technologies
React, Node.js, GraphQL, AWS
The Challenge
TechCorp's platform suffered from years of feature additions without cohesive design strategy. Key pain points included:
- 45% of users required training to complete basic tasks
- Average session duration of just 3.2 minutes
- 15% month-over-month churn rate
- 8+ second average page load times
Our Approach
User Research & Discovery
We conducted extensive user research including:
- 200+ user interviews across different roles
- Task analysis with real users
- Heatmap and session recording analysis
- Competitive platform benchmarking
Design System Implementation
Created a comprehensive design system to ensure consistency across all components:
- 200+ reusable UI components
- Accessibility-focused color palette
- Responsive layout grids
- Detailed interaction states
Technical Implementation
Modernized the tech stack with performance as a priority:
- Migrated from legacy jQuery to React with TypeScript
- Implemented GraphQL API for efficient data fetching
- Optimized critical rendering path
- Introduced comprehensive testing suite
Key Results
230%
Increase in user engagement
40%
Reduction in bounce rate
3.2s
Faster average load time
The redesigned platform led to significant business outcomes for TechCorp:
- 60% reduction in customer support tickets
- 35% increase in upsell conversions
- 28% improvement in NPS score
- Reduced server costs by 40% through optimization
"Working with herdoydev was transformative for our business. They didn't just deliver a new interface - they delivered a platform that became our competitive advantage in the market. The engagement metrics speak for themselves, but equally important was how they became true partners throughout the process."
Michael Chen
CEO, TechCorp
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